No Purchase Necessary Make it Easy In addition to giving AMOE entrants the same opportunity, and same odds, to win the subject prizes, sweepstakes sponsors must also take pains to ensure that the AMOE process is not overly burdensome, or time consuming In the United States, No Purchase Necessary is a term associated with all sweepstakes Legally, in order to run a sweepstakes you cannot require a purchase in order to enter However, that doesn't mean that you can't ask entrants to make a purchase – it just means that anyone entering without purchase must have the same chance as someone entering Note that the requirement is that no purchase must be necessary to enter AND that a purchase can't affect your chances of winning That means that entrants have to be able to get the same number of maximum entries through nonpurchase entry methods as through entry methods that require a purchase
No Purchase Necessary Law And What It Means For Your Giveaway